The Corner Box

Paul Kupperberg talks !MPACT Comics on The Corner Box - S4Ep3

• David & John • Season 4 • Episode 3

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0:00 | 45:59

What happens when DC Comics licenses Archie's forgotten superheroes, assembles a powerhouse creative team, and then seemingly does everything possible to sabotage its own success? Legendary writer and editor Paul Kupperberg returns to The Corner Box to take David and John behind the curtain of Impact Comics, revealing the editorial infighting, marketing resistance, and ambitious relaunch that never made it past Crucible. Things get especially interesting when an abandoned superhero registration storyline starts looking remarkably familiar to anyone who's read Marvel's Civil War, raising questions about where comic book ideas really come from. Paul also shares the heartbreaking circumstances behind firing legendary artist Gil Kane, defends deadline-saving industry veterans, and explains why comic book covers have lost some of their old-school magic. From unpublished Gene Ha and Dave Cockrum artwork to creator interviews, forgotten superhero history, and the brutal economics of publishing, this episode is packed with the kind of industry stories you won't find in a press release.


Captions:

[03:48] — A Comedy of Sabotage — "I was gonna say comedy of errors, but it was mostly comedy of sabotage." — Paul Kupperberg. Paul sets the tone for his account of Impact Comics' failed relaunch, where internal resistance may have been a bigger obstacle than the comics themselves.

[05:07] — Captain America Wasn't First — "The Shield was actually the first flag-themed comic book superhero. Predates Captain America by almost a year." — Paul Kupperberg. A reminder that Archie's superhero universe has roots stretching back to the Golden Age, including a patriotic hero who beat Marvel's most famous super-soldier to the punch.

[13:54] — All That Work for Nothing — "If there's one thing you gotta know about Christopher Priest, he loves to format his documents." — Paul Kupperberg. After describing an ambitious editorial proposal that went absolutely nowhere, Paul finds the humor in the enormous amount of work Christopher Priest put into making it look good.

[17:01] — Rooting Against Their Own Comics — "They would rather sell something that's gonna sell rather than attempt to sell something that's different." — Paul Kupperberg. Paul recounts an allegation from an internal memo suggesting that members of DC's marketing department were already anticipating the Impact relaunch's failure.

[25:31] — The Problem Nobody Wants to Solve — "You can do all the great comics you want for kids. Where are they gonna see them?" — Paul Kupperberg. A sharp observation about the industry's struggle to reach younger readers when the places where previous generations discovered comics have largely disappeared.

[28:23] — The Civil War Coincidence — "I'm sure it's a total coincidence that Joe Quesada, who read that document and was part of this relaunch from the beginning..." — Paul Kupperberg. An abandoned Impact Comics storyline involving superhero registration bears a striking resemblance to Marvel's later Civil War, prompting a fascinating discussion about creative influence, coincidence, and recycled ideas.

[36:31] — The Day Paul Fired a Legend — "And I had to fire Gil Kane." — Paul Kupperberg. One of the episode's most revealing moments takes a heartbreaking turn as Paul explains the circumstances surrounding his decision to replace the legendary artist on The Life Story of the Flash.

Splash Page:

[00:57] — The Forgotten Superheroes of Impact Comics: David and John welcome Paul Kupperberg for a look back at DC's early-'90s attempt to reinvent Archie's superhero universe, tracing the characters from MLJ and Mighty Comics through Red Circle and into the Impact era.

[08:35] — Great Talent, Failed Comics & Lost Stories: Why did Red Circle struggle despite artists like Steve Ditko, Gray Morrow, and Alex Toth? Paul discusses inconsistent creative direction, canceled projects, unpublished artwork, and the curious decision to license existing superheroes instead of creating new ones.

[13:11] — Behind DC's Editorial Civil War: Internal memos, Christopher Priest's leadership, editorial politics, and marketing resistance reveal how Impact Comics' attempted resurrection became a battle inside its own publisher.

[19:25] — The Impact Lineup & the Relaunch That Never Happened: Paul revisits The Fly, Black Hood, The Comet, and the remarkable creative teams behind Impact Comics before revealing details about Crucible, abandoned relaunch titles, and unpublished artwork from Dave Cockrum and Gene Ha.

[24:56] — Whatever Happened to Covers That Sold Comics?: From disappearing newsstands to uninspired modern cover designs, Paul explains why reaching young readers requires more than simply publishing comics for them.

[27:41] — Did Impact Comics Predict Marvel's Civil War?: An abandoned superhero registration storyline sparks a provocative discussion about Joe Quesada, Marvel's Civil War, creative coincidences, and the industry's long history of recycling ideas.

[31:13] — Gil Kane, Comic Book Legends & the Price of Making Art: The conversation moves from Stan Lee's early Marvel Universe to Gil Kane's extraordinary artwork, the painful circumstances behind Paul's decision to fire him, and the business realities that force editors to make difficult choices.

[40:08] — Paul Kupperberg's Next Chapter: Paul discusses his Direct interview books, upcoming Direct Storytelling project, Kickstarter experiences, pulp fiction, Crazy Eight Press, and the independent creative work keeping him busy.

Support the Corner Box:

David Hedgecock (https://funtimego.com) - The Corner Box Co-Host

John Barber (https://www.pugworldwide.com) - The Corner Box Co-Host

The Corner Box (https://www.thecornerbox.club) - Official Website

Dive Deeper Into the Back Issue Bin:

Paul Kupperberg (https://www.paulkupperberg.net/) - Veteran writer, editor, and returning Corner Box guest whose firsthand experience editing The Fly and Black Hood provides the backbone of this episode. Paul discusses Impact Comics' troubled relaunch, unpublished stories, working with industry legends, and his ongoing interview books and independent fiction projects.

Christopher Priest (Jim Owsley) (https://en.wikipedia.org/wiki/Christopher_Priest_(comics)) - Writer and editor who helped lead Impact Comics' attempted relaunch. Paul discusses Priest's ambitious editorial proposals, willingness to confront uncomfortable publishing realities, and memorable enthusiasm for document formatting.

Mark Waid (https://en.wikipedia.org/wiki/Mark_Waid) - Prolific writer involved with The Comet, Legend of the Shield, and Crucible. His role in developing Impact's superhero universe makes him central to the discussion of the line's creative strengths and abandoned future.

Brian Augustyn (https://en.wikipedia.org/wiki/Brian_Augustyn) - Writer and editor who helped develop the Impact Comics relaunch alongside Mark Waid and Christopher Priest. His work on Crucible represents the final published chapter of DC's experiment.

Joe Quesada (https://en.wikipedia.org/wiki/Joe_Quesada) - Artist who contributed to Crucible before becoming Marvel's editor-in-chief. His involvement in Impact's relaunch becomes particularly interesting when David discovers similarities between an abandoned superhero registration storyline and Marvel's later Civil War.

Gil Kane (https://en.wikipedia.org/wiki/Gil_Kane) - Legendary artist celebrated for his storytelling, figure work, and influential runs on Green Lantern and The Atom. Paul shares a deeply personal account of working with Kane, the circumstances surrounding his dismissal from The Life Story of the Flash, and the health issues that complicated the situation.

Gene Ha (https://en.wikipedia.org/wiki/Gene_Ha) - Acclaimed artist whose unpublished Steel Sterling backup story, written by Paul Kupperberg, was intended for the abandoned Impact Comics relaunch. David and Paul discuss surviving artwork from the project.

Dave Cockrum (https://en.wikipedia.org/wiki/Dave_Cockrum) - Influential superhero artist associated with the X-Men and Legion of Super-Heroes. Paul reveals that Cockrum contributed artwork to an unpublished Comet relaunch, offering another tantalizing glimpse of what Impact Comics might have become.

Mike Parobeck (https://en.wikipedia.org/wiki/Mike_Parobeck) - Artist whose work on The Fly helped give Impact Comics its accessible, classic superhero energy. Paul praises the title's early S